Article Excerpt
SANTA MONICA, Calif. -- Demand Media, Inc., the next-generation web media company, today announced a new venture with leading "social specialist," Allana Baroni, to add her social "know how" to one of the company's marquee web properties, eHow.com. Each month, nearly seven million people visit the eHow[TM] online community's thirty-thousand professionally written articles on "how to do just about anything." Baroni's unique content and "social lifestyle coaching" tips join the eHow online community's growing cast of professionals with something to say. The alliance with eHow and Baroni exemplifies Demand Media's strategy of aggregating compelling and viral content from leading experts and combining it with user-generated content on similar topics.
As part of Demand Media's strategy of partnering with select experts, the company and Baroni will jointly launch GetSocial.com, a Baroni-branded website that will showcase her handy work and further expand her online presence using the Demand Media[TM] innovative tools and technologies. Baroni's GetSocial.com serves as an extension of her professional brand and allows her to communicate with her fans, including shared "how-to" content from eHow.com.
"Having tackled other mediums and looking to make my place in the online world, I was immediately attracted to Demand Media," said Baroni. "The content I provide to eHow and GetSocial.com is very specific to my fundamental mission of helping people maximize their social potential. By publishing on the eHow online community, I have immediate access to a publishing platform and steady traffic from hungry information-seekers to drive my brand, while creating additional excitement around my personal website."
Last month, the eHow online community's capabilities were expanded with the beta launch of weHow.com. weHow.com is the user generated extension of eHow.com and allows anyone to publish "how to's" in the trusted eHow format on any topic they find compelling. Thousands of articles have been published on topics ranging from how to photograph sunrises and sunsets, how to avoid mail fraud and even how to make the ultimate mix CD. The weHow[TM] online community allows users to share their expertise on topics they find compelling and become their own publisher. Next month, weHow profiles will be expanded by the addition of Demand Media's social networking tools that will allow users to interact with others around the content they find compelling. The powerful combination of eHow.com and weHow.com gives users access to a robust arsenal of expert and user-generated content at their...
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