A Marketers Guide to Content Curation

There is an elephant in the online marketing room, and the elephants name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems.

First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. The second major problem with the rise of content marketing is noise. Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. With this increase in the volume of content, it is becoming harder and harder for marketers content to reach new prospects.