InBoundMarketingPR Blog&Content Curation For Branding

Here at InboundMarketingPR we subscribe to the methodology that "Content Is King." We exude tremendous energy and resources explaining why businesses; large or small benefit from creating original content. We stress the benefits of blogging for engagement, branding, transparency and SEO reasons. But we certainly understand the time, effort and consistency it takes to produce original content daily or weekly. We certainly struggle with the same issue that you do, time! When will we have time to produce that original content that will drive traffic to our websites? There is another simple, yet efficient way to stand out amongst your competition and solidify yourself as a valuable content disseminating brand.

With all the content that is being produced, we are at a crossroads where we are drowning in information and the emerging role for media is as a content filter and organizer. As @juntajoe recently stated; "As more content floods throughout all aspects of the web (as well as print and online), we'll need more brands stepping up to make sense of what we really should be paying attention to."

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Content Curation Defined

So what is content curation? Marketing Prof's Chief Content Officer, Ann Handley described it best. "Content curation is the act of continually identifying, selecting the best and most relevant online content and other online resources (and by that I mean articles, blog post, videos, photos, tools, tweets or whatever) on a specific subject to match the needs of a specific audience."

Curated Content In Action

Digg, having over 12 million registered users, has grown to become one of the most popular content sites on the internet solely by curating third party content.

The Huffington Post, a news website, founded by Arianna Huffington, features various news sources and columnists. The Post, with over one million comments made monthly, has an active community and is a great example of valuable content curation.

So, how are you curating content? Where are you sharing your curated content? Do you believe content curation is the new sifter of digital media? I personally belief that content is still King, but if you are able to in addition, leverage someone else's informative, valuable content to meet your specific audience or niche market, you will be able to stand out as a thought leader in your industry.kiss my ads