Applying Curation to Our Problems

As marketers, how do we solve these two problems? Curation. Curation is the process of selecting and aggregating information into one place that creates more value for information consumers, because they dont have to spend time researching and visiting all of the original sources.

Curation has become a fixture for many successful news blogs on the web today. Sites like The Huffington Post, Mashable, Gizmodo, etc., while breaking news and providing commentary for their given areas of focus, also use curation to provide value to readers and increase new visitors to their site. Stop and look at your email, Facebook, Twitter, or any other source you use for news. You will see that many of the stories that you are reading arent sharply written prose. Instead, they are groupings of valuable information, made even more valuable by their assembly as a collection.