What is Keyword Research and How it helps in SEO?

Keyword research is an
indispensable and valuable activity
as well as a tool in the search
marketing field. When you detect
your market’s keyword demand,
you start learning those terms and
phrases which target SEO as well as
helps you in understanding your
customers.
The benefits of keyword research
cannot be underestimated as you
can detect shifts in the market
demands, changing customer
requirements. You can ultimately
produce the product, services and
content in lieu of customer’s
demand.
In the past, there have never been
such a low barrier in understanding
the customer’s requirement in the
marketing field and hence, not
taking advantage of this boon is
nothing less than a crime in the
marketing field. Now, how you can
judge which keyword is valuable for
you? For this, every search phrase
or term, which you type in to an
engine gets recorded, and the
keyword research tools allow you
to retrieve the information.
If you are considering SEO for your
website, you need to keep
concentration on some higher
volume keywords. For instance,
suppose you are an online
marketing agency, you may think it
is necessary to rank high on online
marketing, however, do you think
this is beneficial for your agency? As
if people would like to get some
information related to online
marketing, what they will do when
they land up on your site, which is
an online marketing agency? Of
course, they will probably bounce.
Remember that user’s intentions to
search queries have 3 reasons to
use the search engine. First, is an
informational query, where mainly
users search for information related
to their queries. Second is a
navigational query where users
search for a specific website or
page. Third is a transactional query
where users’ main intention is to
buy some product.
Now, remember one thing, which is
of high importance is, that all these
three queries can ultimately lead to
the sale. Hence, it all depends on the
information provided on your site
and the detailed description.
Analyzing keywords mainly tell you
about the intention of your visitors.
Keyword research should be your
priority in SEO strategy with which
you mainly deal. When you get the
knowledge of your visitor’s
requirement, you can make the list
of all keywords that are beneficial for
your SEO strategy.
These sets of useful keywords can
then build link architecture, which is
another key formula for your SEO
strategy. For understanding the
main and innovative keywords, you
can do competitive analysis of other
competing websites; they can also
help you in link building. Although,
there are many keyword research
tools available online, but you must
select the one which is easier for
you to perform the overall
operation.
There is Free Word tracker Tool,
SEO Book Keyword Tool, Yahoo
search marketing and Google
adwords. Once you get the long list
of keywords, then you understand
the deep insight of each keyword.
You can then organize such
keywords according to your
satisfaction for Copywriting or link
building.
This is immensely helpful in reaping
the benefit from your overall SEO
strategy or campaign. Hence,
keyword research provides
immunity to your SEO strategy so
that you can rank high in various
search engines.